Ainsworth is one of Australia’s oldest poker machine providers, but the company has struggled to stay current in recent years. Now, the company is beginning to see a vast improvement in its profits, thanks to international expansion and new technology.
This week, it was announced that Ainsworth’s profits jumped from $46 million last year to $65 million this year. The company is truly thriving in today’s poker machine market, and it is thanks to the burgeoning gambling market in Asia.
A spokesperson for Aristocrat attributed the company’s growth to its presence in the Asian gambling capital of Macau. It is the world’s newest gambling destination, attracting visitors from around the world – and Ainsworth has made a wise decision by working in this market.
Ainsworth’s new A560 cabinet has also helped to increase profits. It is a high-tech cabinet with multiple monitors and a fast processor. There are several variations of the cabinet, some of which of multi-level progressive jackpots. This has certainly helped Ainsworth compete with Australia’s market leaders, IGT and Aristocrat.